Earlier this month Ella Woodward and Sir Charles Dunstone spoke at the Leeds event for Entrepreneurs Exchange. The event sponsored by UKTI’s Exporting is Great and HSBC bank saw many events across UK cities held concurrently.
Ella Woodward is the heir of one of the daughters of the Sainsbury’s family. Her father is the former MP and cabinet member Shaun Woodward. Ella attended St Andrews University in Scotland but following graduation fell seriously ill gaining significant weight. Bed bound Ella started to develop gluten free healthy eating recipes and publishing to a blog. Ella now has 25,000 followers on Twitter and 6 members of staff. Deliciously Ella not only publishes the online healthy eating food blog but also some best selling books. Not bad for a 23 year old entrepreneur. Her advice is to be yourself, be enthusiastic and creative.
Following on from Ella was Sir Charles Dunstone. The billionaire mobile telecoms tycoon is not just the founder of the Car Phone Warehouse but also TalkTalk the telephony, TV and broadband provider. Sir Charles stated to be an entrepreneur you have to be a little thick. He went on to state he had just employed an executive who was Oxford educated completing a degree in Politics, Economics and Philosophy. This particular chap is so intelligent he often analyses data and makes one decision only to reverse the decision by analysing another set of data.
Sir Charles explained how his approach was to have a clear vision of where you are heading and stick to the course. You will get obstacles and barriers in the way but all you need to do is to find ways to go over them or round them. That’s why it pays to be a little thick as a entrepreneur otherwise you would never get started. Not bad from a person who is one of the world’s top 1000 richest people and a member of the Chipping Norton set.
Finally, Sir Charles talked about the importance of looking at your product and service from the customer’s point of view. Talk to your customers and listen to what they have to say so you can incrementally improve your business. Always look to simplify your business because as you grow things become more complicated. Without your customers you don’t have a business!