Facebook, Snapchat and LinkedIn are all capitalising on the video opportunity. So you might ask why? And the simple answer is that during our busy lives videos is one of the means for grabbing people’s attention. Scanning down a timeline and flicking over images and text is less valuable than the pause made to watch a video.
With this in mind over the last 3 months I have filmed and interviewed members of staff across Webanywhere’s 3 international offices in Katowice, Chicago and finally back at HQ in Leeds. Starting with the end in mind the objective was to transfer knowledge. Rather than hiring a professional videographer I decided to buy myself a handheld HD video camera and ask the questions.
Having just returned from Chicago it’s is quite satisfying to realise I had filmed all the key members of staff. Capturing the content is one thing but how you distribute the content and then analyse it is another. That’s where Promatum comes in.
Promatum is a content management system for micro-learning and knowledge transfer, built on open source tools. What makes Promatum interesting is it’s ability to allow users to author and publish interactive content rapidly in your browser, directly on your website. Non technical staff can create highly engaging e-learning which ordinarily would need the intervention of a seasoned instructional designer.
Promatum allows you to creative interactive videos where pop up quiz questions appear at particular points on the timeline. You can even have videos embedded within videos. All the content produced is accessible not just on desktops but also mobile phones. User activity feeds an activity stream allowing you to monitor engagement on the site.
Video is here to stay, not just with social networks. LinkedIn’s acquisition of Lynda.com which was the biggest in EdTech history demonstrates the power of video. By adding a layer of interactivity on top of video, subject matter experts can start creating compelling e-learning content in a cost effective manner driving performance and knowledge transfer across your organisation.
More information on Promatum can be found at: