Empowering Communities with Social Podcasting

Social podcasting is a new approach to podcasting that shifts the focus from a traditional model of an interviewer and interviewee or an anchor host and panel of guests, to one where the listeners and fans are transformed into creators and contributors. It allows for a more inclusive and diverse experience, where multiple voices are heard and perspectives are shared.

With social podcasting, the focus is less on the host as the central figure, and more on allowing everyone to have a voice and participate in the conversation. This helps to keep the audience engaged, as the change in voices and outlook can bring fresh perspectives and keep the content interesting.

In this model, the listeners and fans are encouraged to contribute to the podcast by offering their opinions, experiences, and perspectives, by posting voice notes added to playlists to create podcast episodes. This creates a sense of community and collaboration, where the listeners feel more invested and connected to the podcast.

Social podcasting also has the potential to increase the exposure and reach of the podcast, as it allows for a more diverse and inclusive approach that can attract a wider audience. The multiple perspectives and voices can also provide a fresh outlook and keep the content interesting, which can help to retain listeners and keep them engaged.

Traditional PodcastSocial Podcast
Production/DirectionTop Down Podcast ProducerBottom Up Audience are Creators
HostNeeded Not Needed
FlowLinear Non Linear
RecordingSynchronous (LIVE)Asynchronous (OnDemand)
Production SpeedAt least 1 hour delayImmediate
InterruptionsSpontaneous Interruptions No interruptions 
HostingApple Podcasts, Spotify, Google PodcastsApple Podcasts, Spotify, Google Podcasts & Sound Branch

Sound Branch is a social podcasting platform that aims to revolutionize the traditional podcasting experience. It combines the best features of traditional podcasting and social media to create a unique, interactive experience for both listeners and podcasters. By offering the ability to post voice notes and record podcasts asynchronously rather than live, Sound Branch provides more flexibility and convenience for both the listeners and the hosts.

One of the key features of Sound Branch is the ability for listeners to interact with the podcast in real-time. This can be achieved through live Q&A sessions, comments, or other means, which allows for greater audience engagement and interaction. This opens up new opportunities for community building and networking, where listeners can connect with each other and with the podcast hosts. This can help to create a more invested and connected community, which can result in increased exposure and reach for the podcast.

Another advantage of Sound Branch is the way it provides podcasters with insights and analytics on their listeners and the podcast. This allows them to better understand their audience and make data-driven decisions about their podcasting strategy. For example, Sound Branch provides insights into the demographics of the listeners, their engagement levels, and the times when they are most active. This information can be extremely valuable for podcasters looking to grow their audience and reach, as it helps them to make informed decisions about the content they create and the way they interact with their listeners.

Traditional podcasting platforms provide a basic framework for podcast distribution, but they are limited in terms of audience engagement and interaction. These platforms typically allow podcasters to upload their content and provide listeners with a centralized place to access and subscribe to those podcasts. They may also include basic features such as episode downloads and show notes, but they do not offer many opportunities for interaction and engagement between listeners and podcasters.

One of the biggest limitations of traditional podcasting platforms is their lack of real-time interaction. For example, listeners cannot participate in live Q&A sessions with the podcast host or leave comments on individual episodes. This can result in a one-way communication experience, where the listener is simply consuming the content, but is not able to engage with the podcast host or other listeners.

Another limitation of traditional podcasting platforms is their lack of community building features. For example, there are no opportunities for listeners to connect with one another or with the podcast host, which can limit the potential for community building and networking. In addition, traditional podcasting platforms do not provide any social media integration, which can limit the podcast’s exposure and reach. As a result, traditional podcasting platforms can be limiting for podcasters who are looking to build a more engaged and interactive audience.

Sound Branch is a cutting-edge platform designed for voice note recording and podcast creation. With its versatile features, users can record, organize and publish their voice notes and podcasts with ease. Sound Branch provides a public timeline where users can curate their voice notes and add them to playlists. Additionally, they can create groups and invite others to participate in podcast creation. The platform makes it easy for users to publish their podcasts on popular platforms like Spotify, Apple Podcasts, and Google Podcasts.

Sound Branch is designed to make the podcast production process streamlined and efficient. All voice notes are transcribed and searchable, allowing for easy access to the content. This makes it possible for users to find what they’re looking for in a matter of seconds. The platform also provides a chat and messaging system, making it possible for groups to communicate and collaborate during the production process.

The safety of the Sound Branch community is a top priority. The platform has safeguards in place to ensure that inappropriate content is not published. If any such content is detected, there are options for reporting by the community or deletion by administrators. Additionally, Sound Branch offers insights into the number of plays and likes for voice notes, allowing users to track their success and see how their podcast is resonating with the audience.

Sound Branch provides free hosting for podcasts and offers recording from iOS and Android devices or from the Sound Branch website on desktop computers. With its user-friendly interface, Sound Branch is perfect for anyone looking to get started in podcasting. Whether you’re a beginner or an experienced podcaster, Sound Branch has everything you need to bring your voice notes and podcasts to life.

Benefits of Using Sound Branch for Social Podcasting

One of the key benefits of Sound Branch is its ability to significantly reduce the time it takes to produce a podcast episode. With traditional podcasting, there is often a need for scheduling and post-recording editing, which can add a lot of time to the production process. 

Scheduling and recording a traditional podcast can be challenging because it often involves coordinating the schedules of multiple individuals, who may have different availability and time zones. This can lead to difficulties finding mutually convenient times to record. Editing a traditional podcast can also be time-consuming and require specialized technical skills. The process often involves removing unwanted sounds, adjusting audio levels, and splicing together different segments of the recording. This can be a labor-intensive process and can take several hours to complete for just one episode.

Additionally, traditional podcasting may also require specialized equipment, such as microphones and audio recording software, which can be expensive and require regular maintenance. The editing process may also require the use of additional software and tools, further increasing the time and resources required to produce a single episode. These challenges can make the process of scheduling, recording, and editing a traditional podcast time-consuming, complex, and costly, potentially limiting its reach and impact.

However, with Sound Branch, the process is much simpler and faster. Instead of having to schedule interviews and then edit the audio, users can simply record voice notes and add them to a public timeline or group. If someone is not happy with their voice note recording, they can simply delete it and record it again, without having to waste time on editing.

Sound Branch also opens up podcasting to the masses, as it doesn’t require expensive equipment or technical skills. All that’s needed is a smartphone or a computer and an internet connection, making it accessible to anyone looking to get into podcasting. The platform’s user-friendly interface makes it easy to create and share voice notes, without the need for any technical expertise.

In addition to making podcasting accessible to everyone, Sound Branch provides a new way of curating and producing content. By allowing many voices to contribute, it creates a more democratic and inclusive form of content creation. This opens up new opportunities for people to share their ideas and perspectives on a wide range of topics, without having to worry about the technical or logistical barriers that often come with traditional podcasting.

Improved Audience Engagement and Interaction

Having a large number of people appear in a podcast can have a big impact on its success and reach. This is because the more people who are involved in a podcast, the more likely they are to tell their friends and family about it. When listeners become the stars of the show, they are more invested in the content and are more likely to share it with others. This creates a network effect, where each new person who joins the podcast helps to expand its reach and bring in even more listeners.

Turning your podcast into a social podcast is a great way to build a sustainable and long-term following. By involving a large number of voices, you can create a more diverse and engaging podcast that appeals to a wider audience. With traditional podcasts, the audience is limited to the listeners of the show, but with a social podcast, the audience can be expanded to include everyone in the network of contributors and listeners.

Moreover, social podcasts offer a more interactive and dynamic experience for listeners. With traditional podcasts, listeners are passively consuming content, but with social podcasts, listeners can participate and share their own perspectives, leading to a more engaging and immersive experience. This can help to foster a sense of community around the podcast and increase the likelihood of listeners becoming repeat listeners and advocates for the show.

Turning your podcast into a social podcast, you can tap into the power of network effects and expand your audience, building a more sustainable and long-term following. By involving a large number of voices, you can create a more diverse and engaging podcast that appeals to a wider audience and provides a more interactive experience for listeners.

Increased Exposure and Reach for Podcasters

Having a strong community around your podcast can be a powerful tool for growing your audience and recruiting new creators. By fostering a sense of community among your listeners, you can encourage them to become more involved with the podcast and share it with others. For example, you could encourage your listeners to share their own perspectives and experiences through social media, email, or other channels, which can help to spread the word about your podcast and bring in new listeners.

In addition, by involving your listeners in the creation process, you can also recruit new podcast creators from your existing audience. For instance, you could invite listeners to contribute voice notes or other content to your podcast, or even invite them to start an episode. This not only helps to create a more diverse and engaging podcast, but it also provides opportunities for your listeners to showcase their own skills and perspectives, which can help to build their confidence and increase their involvement with the podcast. By doing so, you can create a virtuous cycle of growth and engagement, where your listeners become active participants in the podcast, which in turn attracts even more listeners and new creators.

Audio Profiles and Testimonials

Sound Branch allows you to create audio profiles with testimonials. This is a useful tool for podcasters who are looking to invite guests to their show or better understand their audience. With Sound Branch, you can see and listen to the profiles of other podcasters or listeners, giving you an idea of their skills, expertise, and overall appeal.

By using Sound Branch to create an audio profile, you can showcase your skills and expertise to potential guests, collaborators, and listeners. This can help you attract more attention and opportunities in the podcasting industry. Your profile can include testimonials from other podcasters, listeners, and industry experts, which can help build your credibility and reputation.

Creating an audio profile on Sound Branch can also help you better understand your audience. By listening to the profiles of other listeners, you can gain insight into their interests, preferences, and what they value in a podcast. This information can help you tailor your content and marketing strategies to better engage and connect with your target audience.

Sound Branch provides a unique and valuable opportunity for podcasters and listeners to showcase their skills, connect with others in the industry, and better understand their audience. By creating an audio profile and taking advantage of the testimonials feature, you can build your credibility, attract more opportunities, and make meaningful connections with others in the podcasting world.

Sound Branch is a unique platform that combines the traditional podcasting format with the social engagement and community building aspects of social media. The key benefits of using Sound Branch for social podcasting include a more comprehensive and interactive experience for both listeners and podcasters, faster production times, and the ability to open up podcasting to a wider audience. Sound Branch also allows for a more diverse range of voices to be heard, as it invites listeners to become contributors to the podcast rather than relying on a panel of experts. Additionally, Sound Branch enables podcasters to build a community and network with other podcasters, maximizing audience interaction and engagement. This creates a bottom-up approach to podcast production that allows for a more organic and sustainable podcasting experience.

Useful Resources & Links

Sean Gilligan, DevLearn 22, Las Vegas
November 22nd

DevLearn 22, Las Vegas, Nevada

Our journey to DevLearn started early one Sunday morning. The flight departed from Manchester via Frankfurt before heading to Las Vegas. To my astonishment, my bags had been lost again. On my last trip to Minneapolis, my bag got lost in Rikyavik and now Frankfurt had misplaced my luggage. At least I wasn’t the only one with lost luggage. My collegues James and Steve had lost their bags alongside 40 other Lufthansa passengers.

Steve Ding, James Rowe. Nick White, Webanywhere
Steve Ding, James Rowe, Nick White, Webanywhere

DevLearn 22 was held at the Mirage Hotel in Las Vegas and we stayed at the Plaza near the old town. We had last been at DevLearn back in 2017, and I was curious to find out how the world of learning had advanced over the last five years. DevLearn is the world’s largest developer learning event, bringing together over 26,000 developers, designers, educators and others who are passionate about learning new skills to build better software. It is a key event for Webanywhere as it allows us to connect with our customers and partners face-to-face.

Pre-conference there was a Learning Leaders Forum which Nick White our Head of Enterprise attended. One of the big learnings from the forum was to position Learning & Development as Learning & Performance to get greater buy-in from boards of directors. The leadership forum also discussed the need for metrics in learning & development to prove learning experiences are working.

A big theme of the show was virtual reality (VR) and augmented (AR). Of course, the Metaverse has driven a lot of interest in virtual reality headsets but is the technology good enough for mass consumption? Do people want to wear a virtual reality headset for hours on end? I remember the first time I tried on a virtual reality headset. It made me feel dizzy as I walked around the room full of Vincent Van Gogh paintings. I can see certain news cases in manufacturing, construction and in surgery settings where virtual reality makes total sense. In terms of mass-market adoption where everybody is wearing a virtual reality headset, I am more sceptical.

Betty Dannewitz, an immersive experience designer with over 18 years in corporate learning and development gave a talk on Bringing Casual Learning to your Organization. Betty focused on how to start a podcast. There are 4 main types of podcast formats Monologue, Conversational, Storytelling and Hybrid. Monologue podcasts are where you go solo with only you talking about your topic. Conversational podcasts usually include one or more guests. Storytelling is where you share past event experiences and finally Hybrid is your own cocktail of any of the above. Starting a podcast in our organization needs a vision, plan and buy-in. You must have drive and determination because starting a podcast is easy but keeping it going is more challenging. Your podcast will need a concept which needs you to decide on the format and concept. You also need to consider your audience so that you set the tone correctly. Gathering content is key starting with categories, then topics and threads in guests.

Getting started with podcasting can be costive all your need is a smartphone, some editing software and a hosting platform to push RSS feeds to Spotify, Apple Podcasts and Google Podcasts. Alternatively, you can get started with Sound Branch which lets you record, host and syndicate all from one platform. Sound Branch builds podcasts from voice notes meaning you don’t need to schedule or edit your podcast you simply invite people to your playlist to start a recording.

Webanywhere stand DevLearn 22
Nick White and James Rowe, Webanywhere, DevLearn 22

During the DevLearn exhibition, we showcase Totara TXP including Totara Learn, Totara Perform and Totara Engage. We also showcase Watch and Learn which can be used for learning in the flow of work and for live cohort-based learning events. Zoom fatigue is an issue in business and Zoom was not designed for learning. Zoom allows meeting recordings but does not support async video learning experiences such as employee-generated videos or screencasts needed for learners who want more flexibility in their work schedules.

DevLearn 22 hosted approximately 4,000 participants from the learning profession including instructional designers, heads of learning, CLOs and many other people. Our bags were recovered 2 days into our trip and apart from the occasional smokey hotel atmosphere, I would thoroughly recommend visiting DevLearn 23 as a community to get involved with.

Learning Summit Podcast – Nick White reflects on DevLearn 22

Sophia the Robot
November 16th

Learning 2022, Orlando, Florida

Learning 2022 in Orlando, Florida came quickly off the back of our attendance at DevLearn. My last 2 trips to America involved lost baggage and myself scrabbling for help from colleagues whilst visiting clothes shops for emergency provisions. Perhaps this time my travel experience would be smoother.

The last time I visited Learning 2022 approximately 10 years ago Captain “Sully” Sullenberger received a standing ovation for his heroic efforts in landing a distressed plane on the Hudson river in New York. The Learning Leaders Conference was set up by Elliott Massie who coined the phrase e-learning and is now owned and operated by Closer Still Media which host the Learning Technologies Show in London, Online Educa in Berlin, DevLearn in Las Vegas and Learning Solutions in Orlando.

Learning 2022 was back for the first time in 3 years in-person with approximately 1,000 attendees much smaller than DevLearn 2022 and indeed ATD 22 however the conference felt like going back to school with more focus on sessions and talks rather than the expo area.

Duncan Wardle, former VP Innovation and Creativity, Disney

One of the stand-out talks of the show was a keynote talk given by Duncan Wardle the former VP of Creativity and Innovation at Disney. In his talk he said when delivering a presentation you are much better off printing out the slides and putting them up on the walls around a room. You can then take the audience on a journey walking them through each slide. This gets people away from their tables which are guarded and lets people join in the conversation more freely. In another exercise, Duncan ran an experiment with participants. At first, Duncan got us to talk about an idea with one person saying “no” all the time similar to Eeyore out of Winney the Poo. Secondly, we talked through ideas again but this time using the phrase “yes and” to each idea. Not only did this make the ideas more diverse and wide-ranging but a sense of shared ownership was instilled. Sharing ideas ultimately means it’s more likely to happen and this technique is most certainly something I will try back in the office when we next have a brainstorming session.

One of the more bizarre talks was CEO of the Learning Guild David Kelly interviewing a robot called Sophia on stage. Sophia the robot was equipped with a camera and all sorts of high-tech widgets. It was particularly funny watching Sophia change her body language to mirror David’s as part of the demonstration. Sophia hardly had any technical hiccups and it is quite scary how fast robotics and artificial intelligence is now happening.

Donald H. Taylor who Chairs the Learning Technologies Conference in London gave a session on What Makes a Great Chief Learning Officer where people debated whether it’s better to come from an L&D background or from outside of the industry. Donald’s talk took us on a journey up a mountain where in the foothills the skills needed for learning and development management are quite different to the strategy skills required for a successful CLO. In the foothills of the mountain, you need your walking boots and a good walking stick. When you reach the ice cap at the top of a mountain a pick axe is needed and perhaps an oxygen cylinder instead of a rucksack. Most people concluded it was better to come from within the L&D industry. The question asked is whether the learning function should be called learning & development or learning & performance. Performance seems to resonate more with C-suite executives so but most learning professionals refer to the industry as L&D.

I myself gave a talk entitled Building Empathy into Learning Experiences which examined new ways of working and learning in this post-pandemic “Work from Anywhere’ era. People have become siloed and the distribution of people getting the work done means new approaches are needed. I explained how Sound Branch can open access to everyone for making podcasting quick and easy with no editing or scheduling needed. Sound Branch works by building podcasts from voice notes where traditional podcasts are scheduled for live recording Sound Branch playlists record podcasts with voice notes meaning no editing is needed. In addition hosts and guests have greater flexibility to their schedule as they can record the voice notes when and where they please. Instead of recording a podcast over 1-hour session, you can create the podcast over a few days giving time for reflection and preparation.

Async video is a big opportunity for remote communication and learning and we should default to screencasts not Zoom calls for certain types of learning engagements. I explain how Watch and Learn can be used for one-way communication where posting a video is more empathetic than text-based mediums. Finally, I discuss opportunities for social learning with virtual career fairs or internally in a business with virtual coffees to foster more informal conversations in the workplace.

Storm Nicole, Florida, November 2022

Shortly, after we arrived in Florida a weather warning was issued with Storm Nicole in the Bahamas and making its way inland towards the Sunshine State. Our networking event at Disney’s Epcot was made interesting by the wet and wild weather adding another dimension to the pub crawl as we kept looking for shelter whilst hopping over puddles.

Orlando airport closed for two days delaying our return to the UK. On the final day in Florida, the sun was shining and I wasn’t particularly looking forward to the cold weather back home. It was my 3rd time in Orlando this year so perhaps we will be back soon on business or pleasure. I think in-person events are more valuable now than ever with more people working from home the need for human connection is in demand. Bring on Learning 2023!

Learning Summit Podcast – Learning 2022 Review
Sean Gilligan Podcast – Learning 2022 Reflections

Work from Anywhere

Do you want to work from anywhere? Do you want to work whenever and wherever you feel like it? Do you want to be free from the shackles of your office and be able to use your time more efficiently? Well, if you answered yes to any of these, then read on!


Sound Branch Podcasting for Work
Sound Branch Podcasting for Work

SoundBranch.com is a podcasting platform that can be used by companies to create social podcasts for internal employee engagement or external customer engagement. Podcasting is a great way to create and share knowledge in the workplace, and it’s easy to consume on any device.

It’s no secret that millennials are the future of business. If you’re looking for new ways to engage them, creating an audio-based social network could be just what you need.

Video-Based Learning Platforms

Video-based learning platforms are a great way to get the most out of your training time. They allow you to record, share and review videos with employees, ensuring that everyone is on the same page.

With videos for learning you can create:

  • Video handovers for new hires as they join the company
  • Videos that explain how different processes work
  • Recordings of key screens at crucial points in your workflow so that staff are able to reference them later if needed
  • Recordings of webcam views during meetings or demonstrations
Watch and Learn Live Cohort Based Learning
Watch and Learn Live Cohort Based Learning


Watch and Learn is a simple and powerful way to create video-based learning for your team, whether it’s staff handovers and transfer of knowledge, internal events or asynchronous communication.

Watch and Learn is a web application that allows users to record their screen, webcam and microphone in one click. You have full control over when videos are published, which makes it the perfect tool for both on-demand and live collaboration between teams around the world.

Event Anywhere Virtual Events Platform
Event Anywhere Virtual Events Platform – Get people together for hybrid work

Virtual Event Platforms

Virtual Event Platforms are all-in-one software tools that let you connect your team and customers, anywhere, on any device. 

Event creators can use the platform to:

  • Host virtual events with tools like video conferencing, online presentations or webinars
  • Create customer engagement experiences using interactive activities such as live polling or social media integration
  • Host internal employee engagement initiatives such as training sessions or town halls


Event Anywhere is a virtual event platform that helps event organizers and managers create and manage events online, create tickets and sell them online. Event Anywhere’s features include:

  • An event schedule builder
  • An easy-to-use ticketing system for selling tickets online
  • Customizable event pages for your attendees to find out about your event in detail
  • Live video streaming and event networking features

Work from Anywhere Software Bundle:
Sound Branch + Watch and Learn + Event Anywhere

With this software bundle, you can bring distributed teams together both live and on-demand with internal events and async communication.

Real-time communication is the most important feature of the program. It uses a browser-based interface that’s easy to use, even for people who are not tech-savvy. You can also use it to hold conference calls, video conferences or interactive chats with your colleagues. And if an employee works remotely they’ll be able to access the system from anywhere in the world as long as they have an internet connection.

We hope you’ve found this article informative, and we want to make it easy for you to try out these tools. Our products are all paid, but they come with a free trial that lasts forever! You can use this time to test out each of our platforms in full before deciding which is right for your business.

Speak to Sean

Speak to Sean

Get in touch if you would like to discuss any of our innovative products.

Email Sean

Chicago Mayor & Shadow Chancellor Visits

Rachel Reeves, Shadow Chancellor with Sean Gilligan, Founder & CEO, Webanywhere

I had the honour of meeting with state dignitaries. Firstly, Lori Lightfoot the Mayor of Chicago, was in London on business at the offices of Mayer Brown. Secondly, Rachel Reeves the Shadow Chancellor of the Exchequer visited the Webanywhere office in Leeds.

Sean meets Lori Lightfoot, Mayor of Chicago in London

Webanywhere has strong connections to Chicago with customers and staff and the windy city has been a soft landing for our business growth in the United States. World Business Chicago is an organisation attracting inbound investment to Chicagoland. It was great to see the CEO of 1871 Betsey Ziegler the most prominent tech incubator in the city. The tech incubator 1871 brings together startups, universities and venture capitalists under one roof at the merchant mart building in Chicago. Mayor Lightfoot discussed a number of wide-ranging issues from, how school districts are run in Chicago, the need for the regulation of bitcoin to diversity and inclusion when it comes to job creation. We will be visiting Chicago in the near future to grow our connections and business opportunities.

Rachael Reeves visited Eagle Labs in Leeds as part of her drive to engage further with local businesses. Chris Winn of Barclays Eagle Labs invited the Shadow Chancellor to meet a number of tech founders. I showed Rachel Sound Branch and explained how this can be used to give everybody a democratic voice. Sound Branch can help politicians from all walks of life listen to massive open online conversations. Whether it’s the cost of living crisis, Brexit, the Ukraine crisis or environmental issues, these short form voice notes can be used to understand what people are thinking. I hope that by listening to more people, more often, this can shape policy thinking and level the playing field on who’s voice is listened to.

One burning question that lots of business leaders currently have is the issue of hybrid work. On the one hand, the cost of petrol at the pumps is the best advert for remote work. Conversely, Eric Schmit the former Chairman of Google says you can’t build world class management remotely. I asked Rachel what her view was on hybrid work. Rachel said “I go to the office every day” which I think is important if you are in a leadership position. I also think if you are early on in your career, the in-person office experience is invaluable for learning and development. Hybrid work is still evolving and office occupancies are halving. I don’t think a remote first policy or turning up to the office each day solves the problem. The danger with too much home office work is the work itself becomes more transactional. This is dangerous as a business is only as good as the relationships fostered. Leaders need to strike the right balance of flexible work with in-person time to build company culture.

Overall listening to Lori Lightfoot and Rachel Reeves was inspiring. It’s great to see prominent women in positions of power trying to make a difference either side of the pond. Who knows? Rachel might end up becoming the Chancellor of the Exchequer? Only time will tell.