At 13 pages (hardcopy) and 43 minutes (audiobook) Flexible is not exactly a novel. Flexible is my collective learning; summarised and distilled in to something bite-size, which I hope both startups and business-people can enjoy. I started writing the book more than 2 years ago, and only recently decided the time was right to create an audio version. Lewis Dunn does a fantastic job of the audio, and backs up the phrase “it’s not what you say, but how you say it”! Self-education through audiobooks has most certainly helped grow Webanywhere as a bootstrapped business internationally. Flexible contains the knowledge to allow you to do the same, providing you apply it.
Being a big fan of audiobooks and listening to them on planes, I thought it would be good to do my own. Some customers who have listened to the book said “How do you get the time?” My answer is simple: if you work on something a little bit each day, and as you think of something, write it down, enormous and overbearing tasks can be broken down into smaller chunks. It’s called “eating that elephant”. To eat an elephant in one go is impossible, but if you divide the elephant into small chunks it becomes possible.
Above all, the reason why I released Flexible is because Webanywhere wants to be the most Fun, Flexible Learning company in the world. Hopefully the tone of the book and the narration gives a light sense of humour, and the duration of the book means that lots of people will listen. Getting through an 8-hour audiobook is quite a battle, 43 minutes on the other hand is much more manageable. At £1.95 it’s not surprising to see my book rise to the top of the charts, as I still believe audiobooks are not mass market in terms of consumer habits. If my book has dropped off since, then it’s possibly because you can get the book for free on SoundCloud. After all, as the book says, it’s better to be a giver than a taker. It’s decisions like this which will make Webanywhere the most Fun, Flexible Learning company in the world!
To be flexible we need to give you two options for listening: