Tag Archives: Promatum

Transferring Knowledge Across 3 Countries

Interactive Video with Promatum

Interactive Video with Promatum

Facebook, Snapchat and LinkedIn are all capitalising on the video opportunity. So you might ask why? And the simple answer is that during our busy lives videos is one of the means for grabbing people’s attention. Scanning down a timeline and flicking over images and text is less valuable than the pause made to watch a video.

With this in mind over the last 3 months I have filmed and interviewed members of staff across Webanywhere’s 3 international offices in Katowice, Chicago and finally back at HQ in Leeds. Starting with the end in mind the objective was to transfer knowledge. Rather than hiring a professional videographer I decided to buy myself a handheld HD video camera and ask the questions.

Having just returned from Chicago it’s is quite satisfying to realise I had filmed all the key members of staff. Capturing the content is one thing but how you distribute the content and then analyse it is another. That’s where Promatum comes in.

Promatum is a content management system for micro-learning and knowledge transfer, built on open source tools. What makes Promatum interesting is it’s ability to allow users to author and publish interactive content rapidly in your browser, directly on your website. Non technical staff can create highly engaging e-learning which ordinarily would need the intervention of a seasoned instructional designer.

Promatum allows you to creative interactive videos where pop up quiz questions appear at particular points on the timeline. You can even have videos embedded within videos. All the content produced is accessible not just on desktops but also mobile phones. User activity feeds an activity stream allowing you to monitor engagement on the site.

Video is here to stay, not just with social networks. LinkedIn’s acquisition of Lynda.com which was the biggest in EdTech history demonstrates the power of video. By adding a layer of interactivity on top of video, subject matter experts can start creating compelling e-learning content in a cost effective manner driving performance and knowledge transfer across your organisation.

More information on Promatum can be found at:


Connecting knowledge with those who need it…

Research shows that more than 70% of employees use search engines to learn things. They use their smart phones for just-in-time solutions to improve their performance. Of course searching on the web does not give your company’s specific context.

How often do you send an article link or a YouTube video in a email for a colleague to see? What if you could track this across your organisation? What if you could see what other colleagues are searching for? What if all learners became content curators?

We all have a calling in life and quite often this is our vocation. Of course, if you love your work you’re always trying to get better through learning from others. That’s why, over a number of years, we created Promatum. Pro in latin means “In” and Matum means “The Call”. Promatum is a tool that helps you and your peers improve in your given calling.

Promatum provides just-in-time, social learning, to take your organisation’s performance to the next level. We created Promatum in collaboration with Fortune 500 companies to enable a bottom-up approach to learning.

The above diagram demonstrates how new members of staff need the traditional LMS to provide them with induction and compliance training. Once a member of staff is established and competent in their job, less formal learning can be used to drive value.  Promatum can be used to capture the knowledge of the top 20% of your staff and then share this with B-players to turn them into A-players. Perhaps the platform could even help C-players become A-players! Equally, you can share knowledge outside your enterprise within your supply chains or distribution channels using the same technology and generating similar competitive advantage.

Promatum allows you to:

  • Harness devices already in your workplace
  • Capture knowledge on the job
  • Promote contextual learning
  • Deliver “bite-size” learning
  • Promote sharing of knowledge
  • Embed learning within daily routines

What’s unique about mobile devices in a learning context is that most people already check in several times per day, as part of their daily routine, so they’re the perfect vehicle for embedding learning as a day-to-day activity rather than something for training days and other “special occasions”.

The only sustainable competitive advantage is the ability to learn and apply the right stuff faster. Using smartphones to deliver learning has been so effective that participants now take their courses in about 45% less time.
Some of the benefits of Extended Learning Enterprise are:

  1. Quickly update customers and resellers about new product launches, or changes to products (e.g. software)
  2. Track compliance of franchises and other VARs to ensure they are providing the best advice to customers
  3. Reduction in support costs using e-learning
  4. Creating an active community around your product and services
  5. Learning and Development becomes a profit centre as they are able to provide sales training to their VAR

You can learn more about Promatum, a new product by Webanywhere, at www.promatum.com