Every year for several years I have worked with Shahid Rasul and Christos Kalantaridis lecturers at Bradford School of Management challenging students to come up with ideas to problems faced by Webanywhere. Not only does this strengthen our ties with Bradford University and help their mission to ‘Make Knowledge Work‘ but there are real business benefits to working with Webanywhere outsiders.
It is true that executives and managers in businesses can suffer from not seeing the wood for the trees and young dynamic students with fresh thinking can challenge some of your original thinking.
Our work with Christos is particularly interesting as we developed an online Ideas Market which now spans six international Universities two of which are in the Ukraine. Clearly, our online learning solution is much needed given the difficulties posed in the Ukraine and the disagreements between Russia and the West. Indeed, Christos is meant to be visiting another University in the Crimea but given the difficult situation this will no doubt have to be cancelled. The online Ideas Market place will continue to allow collaboration between University research groups irrespective of the political unrest and diplomatic strains.
My work with Shahid’s students has been equally enlightening. Two groups of students have been helping us with the challenge of global expansion. One group focused on our go to market strategy in the USA and another group focussed on issues around the business cultures between our three global offices in Poland, the USA and the UK. It was thoroughly enjoyable watching the students present back their findings at the School of Management.
Hopefully in a few years to come we can re-connect with the international students and who knows perhaps they will run Webanywhere in China!